Why Bold Week Matters: A Letter From a Small, Female-Run Business
Every year, Black Friday takes over the internet.
Inboxes fill up, ads get louder, and giant corporations dominate the stage with discounts that small brands can’t — and shouldn’t — try to match.
Last year, I decided to do something different.
I renamed this week BOLD WEEK.
A quiet protest. A small but deliberate shift to say: we don’t need to follow the consumerism playbook to be seen.
But this year, I want to be honest with you.
As the woman behind BOLDred — a fully independent, one-woman brand — I can’t afford to step away from this moment entirely. While the big players treat Black Friday as a bonus, for small businesses it can determine whether we survive another year.
And that truth deserves to be said out loud.
What Makes BOLDred Different
BOLDred was never built on fast-paced consumption or throwaway trends.
It was built on values.
We’re not about consumerism.
My work revolves around sustainability, empowerment, education, and longevity.
What you purchase from BOLDred is never designed to be used once and forgotten. It’s meant to spark conversation, increase confidence, break stigma, and support a more empowered relationship with our bodies.
Every single order supports a real woman.
There’s no team behind the scenes.
No investors.
No outsourced marketing department.
It’s just me — designing, producing, packing orders, answering emails, running workshops, and building a mission I deeply believe in.
Bold Week isn’t a push to buy more.
It’s a chance for those who believe in BOLDred’s message to support in a way that’s accessible for them.
Not because of hype.
Not because of algorithms.
But because the mission resonates.
Choosing BOLDred means choosing values.
It means supporting slow creation instead of fast fashion.
It means backing intentional production, stigma-free education, and community empowerment.
It means helping a small, determined brand shift the narrative around periods, bodies, and shame.
Why I’m Taking Part in BOLD WEEK Again
Not to compete.
Not to shout louder than the giants.
But because stepping aside would mean letting those giants dominate the conversation — and letting small businesses like mine fall silent.
I don’t believe the stage should belong only to the big players.
Not when so many small, female-led, value-driven brands are doing the work that actually touches lives.
If you feel called to support BOLDred during BOLD WEEK, I’m grateful beyond words.
If you can’t right now, sharing the brand, recommending it, or simply talking about what BOLDred stands for already means everything.
Let’s Keep Space for the Small Ones
BOLD WEEK is an invitation.
To stay conscious.
To stay intentional.
To stay bold.
Thank you for being here — and for making space in a world that so often forgets about the small but mighty.
With love,
Bella / BOLDred